The Victoria’s Secret Fashion Show returned to Los Angeles on Sunday, bringing its signature combination of elaborate lingerie, dramatic angel wings and high-profile models to the runway in a production inspired by the changing seasons.
Held at Sony Pictures Studios in Culver City, California, the show transformed the runway into a celebration of spring, summer, autumn and winter. Models appeared in elaborate designs featuring flower-petal details, snowflake-inspired decorations and gleaming metallic finishes, reflecting the visual contrasts between the seasons.
Among the evening’s most prominent appearances was Kylie Jenner, who walked the runway as the lingerie brand brought its fashion spectacle back to Los Angeles. Her appearance added to the event’s celebrity appeal, placing a familiar figure from the worlds of fashion, beauty and entertainment at the centre of the show.
The production was designed around the idea of seasonal change, with each segment presenting a different visual atmosphere. Floral embellishments evoked spring, while metallic designs and winter-inspired details brought a more dramatic finish to the runway. The familiar angel wings, long associated with Victoria’s Secret, remained a defining feature of the presentation.
Adam Selman, the show’s executive creative director, said the production covered all four seasons, with an additional winter segment included in the final arrangement. His comments reflected the creative challenge of building a show around a theme while maintaining the theatrical style that has become closely associated with the brand.
For Victoria’s Secret, the return to Los Angeles represents another opportunity to maintain the fashion show’s international profile at a time when the industry is reconsidering how traditional runway events appeal to modern audiences. The production combines fashion with entertainment, using celebrity appearances, elaborate staging and visual storytelling to attract attention beyond the conventional fashion press.
The show has undergone significant changes in recent years as the brand has faced criticism over its historical approach to beauty standards and representation. Its earlier productions became globally recognised for glamorous sets, high-profile performers and a tightly defined image of the Victoria’s Secret Angel. However, changing consumer expectations have encouraged the company to reconsider how it presents femininity, fashion and identity.
The renewed focus on varied themes and contemporary fashion imagery forms part of a broader effort to keep the event relevant in an increasingly competitive market. Social media has also changed the way fashion shows reach audiences, allowing runway moments and celebrity appearances to circulate internationally almost as soon as they happen.
Jenner’s participation illustrates the continuing relationship between fashion brands and influential public figures. Celebrities can bring audiences beyond the traditional fashion world, helping major events reach consumers interested in beauty, entertainment and popular culture as well as clothing design.
Yet the success of a major fashion show depends on more than celebrity attention. The industry continues to face questions about commercial performance, changing shopping habits and the influence of digital platforms on luxury and beauty brands. For Victoria’s Secret, maintaining the appeal of its signature show requires a balance between the spectacle audiences recognise and the evolving expectations of a global customer base.
Sunday’s production offered a visually elaborate answer to that challenge, using the natural cycle of the seasons to frame a familiar fashion format in a new setting. Flowers, snowflakes, metallic finishes and oversized wings gave the show a dramatic visual identity while preserving the theatrical elements that have long defined the brand.
The return to Los Angeles also highlighted the continuing power of fashion events to generate international attention. In an industry shaped by rapid changes in trends and consumer preferences, a high-profile runway can provide a brand with a valuable platform to present its image and engage audiences across different markets.
As the models completed their walks and the seasonal designs filled the runway, the show delivered the glamour and theatricality expected of Victoria’s Secret while reflecting the brand’s continuing effort to adapt.
The challenge now is to turn that attention into lasting momentum. For Victoria’s Secret, the changing seasons may provide the creative backdrop, but its longer-term success will depend on how convincingly it can connect its heritage with the expectations of a new generation of fashion consumers.
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