General Motors unveiled a new all-electric Cadillac concept car on Friday, showcasing the company’s strategy for ensuring that its high-performance V-Series cars remain competitive in the age of electric vehicles.
The car is referred to as “Opulent Velocity.” For the V-Series, which is most known for vehicles with high-performance engines like the 6.2-liter V8 Blackwing, rated at more than 600 horsepower and pound foot of torque, Cadillac claims that, according to its name, it’s a balance of ultra-luxury and performance.
Achieving something akin to the finest of both worlds is our main goal. During a press briefing, Cadillac Executive Global Design Director Bryan Nesbitt described what is essentially the ultimate hyper-performance machine of the future combined with ultimate elegance.
Automobile manufacturers still struggle to distinguish their electric cars from traditional performance vehicles and generate the same level of excitement that a traditional performance vehicle’s “roar” does. Electric vehicles can accelerate to speeds of 60 mph in three seconds or less.
Performance for EVs is more than just 0–60 mph times, as Nesbitt and other Cadillac representatives emphasized. They explained that it has to do with handling in addition to the technologies installed in the car, such as biometric inside elements and driver-assistance functions like GM’s Super Cruise.
“The goal behind everything is to keep elevating the brand,” Nesbitt stated.
Cadillac hasn’t revealed many specifics about the concept car, which automakers frequently employ to determine consumer interest or to illustrate the future course of a certain brand or vehicle. The cars aren’t supposed to be sold to regular people.
The concept vehicle is a futuristic-looking sports car. Its doors are called “scissor” doors because they rotate vertically on a fixed hinge at the front. In relation to the Pebble Beach Concours d’Elegance vehicle exhibition in California and Monterey vehicle Week, it was made public.
Similar to Cadillac’s custom, $300,000 Celestiq vehicle, the idea is to push Cadillac closer to the luxury market to take on Lamborghini and EV startup Rimac rather than more established rivals like Ford’s Lincoln division.
Compared to the first half of 2023, Cadillac’s sales decreased 1.7% in the first half of this year. With the exception of the all-electric Cadillac Lyriq crossover, sales of all of its cars have decreased.
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