Apple Announces Major Leadership Shake-Up: Tim Cook to Become Executive Chairman, John Ternus Named CEO

Apple has unveiled a significant leadership transition, confirming that longtime CEO Tim Cook will step down from his role and move into the position of executive chairman of the company’s board of directors. The change will take effect on September 1, 2026.

As part of the succession plan, Apple has appointed John Ternus, currently senior vice president of hardware engineering, as the company’s next chief executive officer. Ternus will also join the board of directors when he assumes the role.

The move marks the end of an era for Apple under Cook, who has led the company since 2011 following the passing of co-founder Steve Jobs. During his tenure, Apple expanded its global footprint, strengthened its services business, and introduced major product lines including the Apple Watch and AirPods, while maintaining its position as one of the world’s most valuable companies.

In his new role as executive chairman, Cook is expected to remain involved in high-level strategy and governance, including engagement with policymakers and long-term corporate direction. However, day-to-day operations will transition fully to Ternus.

John Ternus has been with Apple since 2001 and has played a central role in shaping the company’s hardware strategy. As head of hardware engineering, he oversaw development of key product lines including iPhone, iPad, Mac, and Apple Silicon-based devices. His promotion signals a continued emphasis on hardware innovation as Apple enters its next phase of growth.

Industry observers view the transition as a carefully planned succession aimed at ensuring stability while positioning the company for future challenges, particularly in areas such as artificial intelligence, mixed reality, and global supply chain pressures.

Apple’s board described the leadership change as part of a long-term planning process designed to maintain continuity while allowing fresh leadership to guide the company forward.

With Cook moving into a board leadership role and Ternus taking control as CEO, Apple is entering a new chapter balancing continuity with a new generation of executive leadership.